Technology Entrepreneur · Founder · Adviser
Turning ideas into impact.
I help founders and business leaders solve technology challenges, develop new products and turn opportunities into practical outcomes.
Three ways to work together

AI Strategy & Implementation
Practical AI opportunities, feasibility assessment and a realistic route to adoption that your team will actually use day to day.
Explore AI strategy →
Project Recovery & Improvement
Independent reviews, technology audits and a practical plan to regain control of a project that is behind, over budget or stalled.
See how recovery works →
Technology Leadership & Advisory
Fractional CTO and CPO leadership, technology strategy and roadmaps that help you make better decisions and deliver with confidence.
Learn about fractional leadership →
About Martin
A founder's perspective on technology.
I'm Martin Sandhu, a technology entrepreneur, founder and adviser. I've spent my career turning ideas into working products and helping founders and leadership teams make better decisions about technology, products and innovation.
As founder of nuom, I combine strategic thinking with hands-on delivery experience.
- 20+ years
- in technology and business
- Founder
- of nuom and Built in Notts

"After a few rubbish encounters, meeting Martin was such a relief. He was easy to contact and responsive, and from the moment we connected he seemed genuinely interested in what I wanted to develop. We hit it off instantly and I knew he was the right person to work with to grow my business."— Dr. Claire Mann, CEO of ChangeXtra
Frequently asked questions
I work with founders, business owners and leadership teams who are exploring new opportunities, facing technology challenges or looking to improve how their businesses operate.
That might involve developing a new product, reviewing an existing software project, exploring AI or getting experienced technology advice.
I help businesses make better decisions about technology, products and innovation.
My work includes product discovery, technology strategy, fractional leadership, project recovery and identifying practical opportunities to use AI.
The starting point is understanding the challenge and working out what will make the biggest difference.
My personal consultancy focuses on strategy, discovery and technology leadership.
Where a project requires software engineering, product development or AI implementation, I can help assemble the right team or explore delivery through nuom, the software and digital product consultancy I founded.
Yes. I can independently review a project to understand what's going wrong, identify risks and recommend a practical way forward.
That might involve reviewing the technology, delivery approach, team structure, priorities or overall product strategy.
That's often the best place to start.
You don't need a detailed technical specification or a fully formed idea. We can begin with a conversation about your business, the challenges you're facing and what you're trying to achieve.
From there, we can identify whether a workshop, independent review, advisory engagement or something else would be useful.
I'm based in Nottingham and work with businesses across the East Midlands, throughout the UK and internationally.
I enjoy working with local businesses in person, particularly around Nottingham and Derby, but also support organisations remotely.
Latest thinking
View all posts →
Fractional Leadership
Fractional CTO Salary: What You're Actually Paying For (2026 UK Guide)
Fractional CTO salary ranges from £90k-£200k equivalent in the UK. But the math is different to hiring full-time — here's what you're actually paying for.

Startup Strategy
How to Scope an MVP Without the Guesswork
Real MVP validation examples from 20+ years building products. Learn what worked, what failed, and how to validate ideas before you waste time building.

UK Business
Is AI the Future of Work? What Actually Changes by 2030
AI won't replace most jobs by 2030, but it will change how we work. Here's what shifts in white-collar work — and what leaders should do now.
Ready to talk?
If you've got a product idea, an AI challenge, or just want to think through your options — let's have a conversation. No pitch, no pressure.

