Your startup isn't broken. Your strategy is.
A 90-day programme for founders who are building or have built and want results, not theory.
The Problem
The gap isn't building. It's everything around it.
AI tools mean you can prototype in hours not months. But the part that kills most startups whether they're pre-build or post-launch is everything else. Strategy, systems, commercial infrastructure, the things you don't know you don't know. I've been on both sides of the table and the pattern is almost always the same.
You’re building without clarity
You’re either stuck on what to build or stuck on why what you’ve built isn’t landing. Either way the gap is the same — no validated strategy underneath.
You can’t prove demand
Whether it’s investor meetings or sales calls, you’re walking in with opinions. No buyer intent data, no user evidence, no proof anyone will pay.
You have no system for growth
No content engine, no outreach process, no repeatable way to get in front of the right people. Activity without traction.
You don’t know what you don’t know
Security gaps, scalability blind spots, compliance risks, broken processes. The stuff that doesn’t feel urgent until it kills your momentum.
The Programme
6 modules. Real outputs. Every single one.
This isn't a course. I won't do it for you. I'll teach you along the way, give you the frameworks and use systems I've built to compress what normally takes months into weeks.
Diagnose & Align
3-hour 1:1 deep dive
I go deep on where you actually are — idea stage or already built. We diagnose what’s holding you back, pressure-test your assumptions and get sharp on what needs to happen next. This session works whether you’re pre-build or post-launch.
You Leave With
Validate Demand
You test. I analyse.
We build proof that people will pay before you invest months building. You run user testing sessions using the framework I provide and I produce detailed reports: patterns, language, behaviour, conversion blockers. This is how you find out what buyers actually respond to.
You Leave With
Scope & Architect
1:1 scoping session
Whether it’s your first build or an existing product that needs rethinking, we scope the right thing to build — architected properly from day one. We cut what doesn’t matter, prioritise what does and create a blueprint you can actually execute on.
You Leave With
Build With Confidence
2 x 3-hour build sessions (1:1)
If you’re pre-build, we build your prototype together using AI tools. If you’ve already built, we audit what you have and fix what matters. Security fundamentals, scalability considerations and code quality — so you’re building something you can trust.
You Leave With
Go-to-Market & Growth
1:1 strategy session
Buyer intent, content systems and marketing that actually converts. We build your commercial infrastructure — content strategy, LinkedIn, investor outreach, go-to-market planning. I’ll give you AI-powered tools and a system to make it all manageable.
I Produce For You
Graduation & Handover
90-day roadmap
I walk you through every deliverable, explain how to use it all and set your 90-day roadmap. We review progress and commit to next steps. Discord stays open — you still have access to me. You leave with strategy, systems and frameworks you can execute on yourself.
You Leave With
What You Leave With
Everything you need to stop guessing and start executing.
Strategic Clarity
A full diagnostic of where you are and what’s actually holding you back — validated, not assumed.
Product Blueprint
Whether it’s your first build or an existing product, you’ll have a clear plan for what to build, fix or cut.
Working Prototype or Improved Product
Built or rebuilt with AI tools you now know how to use. Something real you can put in front of users and buyers.
User Testing Evidence
Recorded sessions, detailed reports, real data. Walk into any meeting with proof not opinions.
Buyer Intent & Conversion Clarity
You’ll know who’s ready to buy, what they respond to and how to reach them.
GTM & Content System
A go-to-market plan and a content and marketing system you can actually manage — not just theory.
Security & Scalability Confidence
You’ll understand the basics of security, compliance and building something that doesn’t fall over at scale.
Investor Outreach Framework
Who to approach, how, with what materials and when. A structured system, not random emails.
Skills, Frameworks & Independence
Strategy, systems and frameworks you execute yourself. No dependency on anyone else.
Pricing
Pricing
The Startup Launchpad
£2,000
per startup
Early bird: £1,500 for the first 2 startups
Who's Running This
Hi, I'm Martin.
I've spent 20+ years building products, running businesses and helping founders in health, tech and regulated industries. I run nuom a strategic design consultancy. I've also watched founders spend six months and £30k building something nobody wanted. That's the expensive version of the lesson this programme teaches in 90 days.
I built this programme because the challenge has changed. AI has made building easier than ever — but it hasn't solved the strategic thinking, the validation, the commercial infrastructure. That's the gap and that's what the Startup Launchpad closes.
I'm not going to do it for you. But I'll sit with you, challenge your thinking and make sure you leave with everything you need to go and make this work.
20+
Years experience
50+
Products built
90
Days to traction
Frequently asked questions
Around 20 hours of guided time with me across the 6 modules, plus your own work (user testing, content creation, homework). It’s designed to fit around other commitments, but you need to show up prepared.
No. That’s the point of the build day — I teach you how to use AI development tools to build your prototype. You don’t need to know how to code. You do need to be willing to learn and get your hands dirty.
This programme works whether you’re at the idea stage, you’ve already built something or you’re generating early revenue but can’t scale it. If you have an idea you haven’t validated — we’ll validate it. If you’ve already built but can’t get traction — we’ll diagnose why and fix it. If you’re making some money but it feels chaotic — we’ll put the systems in place.
No. I’ll build it with you and teach you how, but you’ll be doing the work. The prototype we build together is a validated starting point, not a production product. The goal is to give you the skills and evidence to keep going independently.
The programme gives you the strategy and frameworks to create these yourself. If you want them produced professionally, I offer add-on packages at additional cost — pitch decks, one-pagers, websites, financial models, and content packs.
You keep every framework, template, tool, and AI system we use. The Discord community stays open so you can ask questions and get support. You’ll also have a 90-day roadmap to follow. You’re not left hanging.
Apply for The Startup Launchpad
Whether you're pre-build, post-build or generating early revenue — this programme is designed for founders who are ready to stop guessing and start executing. Places are limited and offered on a rolling basis.