About

I'm Martin Sandhu

AI product consultant, operator, and the person founders call when they need honest advice about what to build.

LinkedIn

19,000+

followers

My Story

I've spent 20+ years building, launching, and sometimes failing at businesses. I've been the founder with too much scope and not enough budget. I've been the CTO cleaning up someone else's technical debt. I've been the consultant watching a client build the wrong thing because nobody pushed back.

That experience shaped how I work now.

I don't believe in building for the sake of building. I believe in testing before you commit. I believe the best thing I can sometimes say is "don't build this" — because an honest challenge is more valuable than a yes-man with an invoice.

I'm based in Nottingham and work with founders and organisations across the UK. When I'm not consulting, I'm co-founder of Mindora (an AI-powered employee wellbeing platform) and Managing Partner at nuom (a healthtech consultancy).

What I Believe

The principles that guide how I work with clients

Product & MVPs

  • Most founders try to build too much, too soon
  • A small, well-chosen MVP beats a sprawling v1 nobody uses
  • No-code and AI tools are for learning faster, not skipping thinking

AI in organisations

  • AI is most useful when it's wrapped around real work, not bolted on as a gimmick
  • A few proven use cases beat a 50-page "AI strategy"
  • Guardrails are enablers, not blockers

How I work

  • No hype, no magic tricks — just honest experiments and clear thinking
  • Show, don't tell — prototypes and examples over theory
  • Co-design where possible — teams learn more when they build with me, not after me

Trusted By

Organisations I've Worked With

NHS
University of Nottingham
Nottingham Trent University

Client reviews

What clients say

5.0from 8 reviews onGoogle

Working with Martin has been absolutely brilliant for our team at Mindbuddy. He took the time to fully understand our business and exactly what we needed. Whenever we had questions, he answered them patiently and made sure we fully understood everything. The workshop he ran was incredibly insightful, helping us align our strategy with our goals and identify what we truly needed. We will certainly collaborate with Martin again, and we wholeheartedly recommend him. Thank you so much, Martin. We truly appreciate all the help and support you’ve offered us.

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Loreen Muturi

2 months ago

Martin provided a valuable technical consultation. He demonstrated excellent responsiveness and initiative, efficiently managing the necessary document upload and preparatory work prior to our meeting. I recommend Martin to anyone seeking a talented software/web developer.

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Ali Abougazia

6 months ago

Martin’s workshop-style approach made the complex feel simple and practical. Over the sessions, we mapped out the user journey, identified key pain points, and prioritised the must-have features for a clear, focused MVP. The mix of collaborative exercises, visual mapping, and open discussion gave real clarity on what to build first, along with realistic costings and timeframes. Martin also helped shape the outputs into a funding-ready roadmap, making it much easier to communicate the vision and value to potential investors or partners. I came away with a plan I could confidently act on.

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Tara Askham

7 months ago

Martin was an awesome help when it came to our project. He expanded our view of our project, allowing us to achieve our goals more effectively and efficiently.

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Martin Mwangi

2 months ago

Martin is full of energy and ideas! I had a opportunity to be mentored by him as part of NTU Enterprise programme and within few minutes of talking he inspired me for multiple ideas about next steps! Absolutely recommending him!

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Negra Hodzic

2 weeks ago

Ready to talk?

If you've got a product idea, an AI challenge, or just want to think through your options — let's have a conversation. No pitch, no pressure.

Martin Sandhu