Revenue generation

Sales enablement & revenue operations

Building high-performing sales systems with the tools, playbooks, and processes needed to close more deals and unlock scalable revenue potential.

Why it matters

Even the best products can stall without the right sales systems.

Many organisations struggle with fragmented processes and ad-hoc tactics that leave potential revenue untapped. Without a cohesive strategy to empower your sales teams, deals can slip through the cracks and growth becomes inconsistent.

I help you streamline your sales operations — aligning technology, playbooks, and process to ensure your team is set up to engage prospects effectively, shorten sales cycles, and achieve measurable, scalable revenue growth.

What I offer

I enable you to build a sales engine that converts opportunity into revenue.

Sales playbook development

I create clear, actionable playbooks tailored to your market and buyer journey — ensuring every team member knows how to engage and convert leads.

Revenue operations strategy

I design and implement aligned processes and tech stacks that drive efficiency, reduce friction, and provide actionable insights across the sales funnel.

Tools & process optimisation

I assess and integrate the right tools and best practices to automate repetitive tasks and optimise your pipeline — leaving more time for closing deals.

My process

A pragmatic, step-by-step approach to empower your sales team.

Assess

I begin with a thorough review of your current sales process, tools, and performance metrics — pinpointing areas for improvement and growth.

Design

I develop a customised sales enablement framework, combining playbooks, process improvements, and the right tech tools to align your team for success.

Implement & optimise

I support the rollout of new systems and processes — ensuring a smooth transition, continuous monitoring, and iterative improvements to drive lasting revenue impact.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.