Revenue generation

Growth marketing & demand generation

Driving measurable growth through performance marketing, content, and automation — designed to attract, engage, and convert the right customers.

Why it matters

You can’t grow a product people don’t know about.

Too many startups rely on word of mouth or ad-hoc marketing. Without a focused demand strategy, it’s easy to burn budget, miss your audience, or stall growth altogether.

I help you build a system — not just a campaign. From paid and organic channels to content and automation, I align your marketing efforts with customer behaviour and product goals. The result? Growth you can track, scale, and optimise.

What I offer

I help you build a repeatable, scalable engine for growth.

Performance marketing & paid acquisition

I create and optimise paid strategies across platforms — focusing on ROI, testing, and high-intent lead generation.

Content strategy & creation

From thought leadership to conversion-focused copy, I help you tell your story and attract the right audience through consistent, valuable content.

Automation & funnel optimisation

I design lean, effective marketing automations to nurture leads and streamline conversion — keeping your pipeline full and moving.

My process

A structured yet flexible process that focuses on traction and scale.

Assess

I audit your current marketing channels, content, and funnels — identifying what’s working, what’s missing, and where the opportunities lie.

Plan

I define a growth strategy aligned with your product goals — selecting the right channels, content types, and acquisition tactics.

Execute & optimise

I either lead the delivery or hand over a tactical playbook — helping you test, measure, and iterate toward consistent, scalable growth.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.