Revenue generation

Go-to-market strategy & execution

Crafting winning GTM strategies — from audience targeting to launch plans — to help products gain traction, stand out, and scale with purpose.

Why it matters

Great products don’t sell themselves.

Without the right go-to-market strategy, even the most innovative ideas can fall flat. Many startups launch too early, with unclear positioning or the wrong channels — leading to slow traction, wasted spend, and missed opportunities.

I help founders cut through the noise. Whether you’re entering a new market or launching for the first time, I work with you to define your ideal customer, sharpen your messaging, and deliver a launch plan built for real-world results.

What I offer

I help you turn strategy into action — launching products with clarity and confidence.

ICP & messaging definition

I help you define your ideal customers and build messaging that speaks directly to their needs, behaviours, and pain points.

Channel & launch planning

I design clear GTM plans that align your product with the right channels and touchpoints — so you know exactly where to show up and how.

Early traction & feedback loops

I set you up to test, learn, and adapt fast — building early momentum through focused experiments and repeatable acquisition tactics.

My process

A focused approach to turn strategy into execution.

Discover

I start by understanding your product, goals, market, and customer — uncovering what needs to be done and where the gaps are.

Define

I shape your GTM foundation: ICPs, messaging, channels, positioning, and a tactical roadmap for launch.

Deliver

I support the rollout or hand over a GTM playbook your team can run with — tested, practical, and ready to go.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.