Fractional leadership

Strategy & scale-up planning

Working closely with founders to define roadmaps, set priorities, and build scalable systems that support long-term success.

Why it matters

You can't scale what isn’t built to scale.

Many startups hit a wall — not because of the product, but because of a lack of strategic focus or scalable systems. Without clear priorities and infrastructure, teams burn out, growth stalls, and long-term goals get lost in day-to-day survival.

I help founders zoom out, build the right strategy, and scale with intention. From defining what matters most right now to creating systems that support future growth, I bring clarity and structure to the messy middle of startup life.

What I offer

I help you build a roadmap that turns ambition into achievable growth.

Strategic roadmap planning

I work with you to define the key goals, phases, and priorities that move your business forward — without overwhelming your team.

Scalable systems design

I help you lay the operational and technical foundations that make future growth smoother — from tooling to delivery rhythms.

Founder support & decision-making

I act as a trusted partner — helping you stress-test ideas, weigh trade-offs, and stay focused on what matters most at each stage.

My process

A collaborative and structured approach to set your business up for scale.

Explore

I dig into your current stage, goals, challenges, and team dynamics — mapping out the reality behind the growth story.

Shape

I help define your strategy, prioritise roadmap phases, and align the team around what’s next.

Support

I stay involved to help implement systems, track progress, and adjust the plan as you grow — keeping you agile without losing focus.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.