Fractional leadership

Fractional CTO/CPO support

Providing hands-on product or tech leadership to guide strategy, manage delivery, and support your next phase of growth.

Why it matters

Startups often reach a point where they need senior product or technical direction — but not full-time overhead.

Without strong leadership, it’s easy for teams to lose focus, burn budget, or ship the wrong thing. Founders end up stretched too thin, and progress stalls.

I step in as a fractional CTO or CPO to bring structure, clarity, and momentum. Whether you need help defining the roadmap, managing a delivery team, or aligning product with business goals, I give you the senior leadership and experience — without the long-term commitment.

What I offer

I provide experienced product and tech leadership where and when you need it most.

Product & technical strategy

I help define and prioritise your roadmap, align delivery with business goals, and ensure your product vision is both ambitious and achievable.

Delivery oversight & team support

I bring structure to the way your team works — improving speed, reducing friction, and ensuring technical execution stays on track.

Hiring & scaling support

I support key hiring decisions and help you build or restructure your tech or product team for sustainable growth.

My process

A collaborative, outcome-driven model to unlock your next phase.

Assess

I quickly get up to speed on your business, team, and product — identifying what’s working and where you need support.

Embed

I integrate with your leadership and delivery teams, providing strategic direction, daily guidance, and accountability.

Support or transition

Whether you need ongoing leadership or support until a full-time hire is ready, I help ensure long-term success and a smooth handover.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.