Digital growth and automation

Tool & tech stack integration

Integrating and aligning your digital tools to create a seamless ecosystem that supports scale, visibility, and performance across teams.

Why it matters

Disconnected tools lead to disconnected teams.

Startups and scaling businesses often rely on a growing stack of tools — but without proper integration, these tools become silos that slow you down and limit visibility. Manual workarounds creep in. Data gets messy. Teams lose alignment.

I help you design a connected system — one that fits your workflows, improves collaboration, and gives you the insights you need to make better decisions. It’s not about adding more tools — it’s about making them work together.

What I offer

I help you build a connected tech ecosystem that scales with your business.

Tech stack audit & strategy

I review your current tools, map how they’re used, and develop an integration strategy to streamline and strengthen your digital infrastructure.

Systems & API integration

I lead or support the technical integration of tools — from CRM and marketing automation to analytics, AI agents, and internal ops systems.

Process alignment & team adoption

I make sure new integrations support real workflows — with documentation and onboarding so your team actually uses the tools the right way.

My process

A structured, collaborative process that connects your tools to your growth.

Audit

I assess your current tools, how they’re used, and where breakdowns in data or process are slowing you down.

Architect

I design a more connected, efficient tech stack — outlining key integrations, workflows, and automation opportunities.

Implement

I support hands-on setup, testing, and rollout — ensuring everything works seamlessly and your team has what they need to adopt it smoothly.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.