Digital growth and automation

AI-driven workflow automation

Designing intelligent workflows using AI tools and automation to eliminate manual tasks and scale operations with speed and accuracy.

Why it matters

Most teams are stuck doing work that AI can now do better.

Manual processes slow down operations, introduce errors, and drain resources. But with the right AI-driven workflows in place, your business can move faster, scale smarter, and operate with precision.

I help founders and teams design and implement intelligent automation — using tools like AI agents, API integrations, and no-code platforms to replace repetitive tasks and streamline end-to-end processes. The result? More time, more clarity, and more room to grow.

What I offer

I help you automate intelligently — with workflows that make sense and scale fast.

Workflow design & automation mapping

I audit your operations and design automated workflows that replace repetitive manual tasks while improving accuracy and consistency.

AI tool integration & deployment

From off-the-shelf tools to AI agents, I help you implement the right technology stack for your workflow and business needs.

Process optimisation & handover

I ensure your new systems are sustainable — with documentation, testing, and guidance so your team can run with them confidently.

My process

A lean approach to automating the work that slows you down.

Discover

I analyse your current operations and identify areas where AI and automation can drive the biggest impact.

Design

I create tailored workflow maps and automation strategies — selecting the right tools and ensuring they integrate seamlessly with your existing systems.

Deploy

I implement or oversee the setup of your new AI workflows — testing, refining, and preparing your team for smooth adoption.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.