Consultancy

Business technology consulting to scale smarter

Strategic tech consulting to unlock clarity, capability, and growth

Why business tech consulting matters

Technology should drive your business forward — not hold it back.

But too often, companies scale without the right foundations. From outdated systems to unclear product strategies, misaligned tech can stall growth, frustrate teams, and drain resources.

I help startups and scaling businesses bridge the gap between strategy and execution — aligning tech, operations, and product direction to create sustainable, scalable growth.

What I offer

I help founders and teams align their technology, operations, and product strategy — turning complexity into clarity and unlocking smarter ways to scale.

Tech & operational audit

I'll assess your current systems, tools, and workflows to identify gaps, inefficiencies, or misalignment with your business goals.

Product strategy alignment

I help you define your ideal customers and build clear, compelling messaging that speaks to their needs and drives action.

Systems & tooling advisory

From CRM to dev stacks, I guide you through the right tools and platforms to support your stage of growth without overengineering.

My process

A collaborative, outcome-driven approach tailored to your business needs and
stage of growth.

Discover

I start by understanding your product, operations, team structure, and growth goals — uncovering where tech can unlock more value.

Diagnose

I identify the gaps, inefficiencies, or blockers holding your business back — whether in systems, strategy, or cross-functional alignment.

Drive

I shape a clear plan of action. I can support hands-on implementation or provide a focused playbook your team can run with.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.