Consultancy

AI & Web3 product strategy and delivery for real-world impact

Specialised expertise in leveraging emerging technologies, with AI Agent development, Web3 Strategy consulting, and Blockchain Integration.

Why AI & Web3 product execution matters

Emerging tech moves fast — but meaningful products still take focus.

AI and Web3 offer huge potential, but too many teams waste time chasing hype instead of building something that works. Without clear strategy, technical expertise, and fast execution, even great ideas stall.

I bring hands-on experience from launching multiple AI and decentralised products — helping you go from concept to deployment with confidence. Whether you're validating, building, or scaling, I cut through the noise and help you ship smarter.

What I offer

I help founders and teams move from early-stage ideas to market-ready AI and Web3 products — combining strategic clarity with hands-on build and launch support.

Product strategy & validation

I work with you to shape the vision, define your users, validate the problem, and ensure your solution solves something real — not just something technical.

MVP design & delivery

From prototypes to live products, I help you build fast, lean, and focused. Whether through your team or mine, I guide the delivery and ensure product-market fit stays at the core.

AI & Web3 architecture planning

I advise on the right architecture and tech choices for your stage — from selecting AI models and agents to smart contract frameworks and decentralised infrastructure.

My process

A lean, flexible approach built to move fast — from idea to live product.

Explore

I dig into your idea, user needs, and goals — uncovering opportunities, risks, and technical considerations before you commit to a build.

Shape

I define the product vision, prioritise the right features, map out architecture options, and create a delivery plan that keeps speed and clarity at the core.

Build

I work hands-on or alongside your team to get your product live — fast. From MVPs to pilots, I help you ship something real, test it with users, and adapt based on feedback.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.