AI‑Powered Product Development

Product Ideation & Strategy

Product ideation & strategy to define your vision. Align your idea with real customer needs and a roadmap for success.

Why product ideation matters

Great products start with clear insight into the problem they solve.

Too often, teams jump straight into building without deeply understanding user needs or market dynamics.

A structured ideation and strategy phase uncovers opportunities, clarifies your value proposition and sets priorities, ensuring time and resources are invested where they matter most.

Martin Sandhu – Digital Innovation & Consultancy

What I offer

I help founders and teams move from early-stage ideas to market-ready AI and Web3 products — combining strategic clarity with hands-on build and launch support.

Opportunity discovery

Through research and collaborative workshops, we identify the user problems worth solving and the business outcomes you want to achieve.

Value proposition & feature mapping

We articulate your product’s core value, then prioritise features that deliver maximum impact with minimal complexity.

Product roadmap & metrics

I help you develop a roadmap that balances quick wins with long‑term goals, including measurable indicators to track progress and success.

My process

A lean, flexible approach built to move fast — from idea to live product.

Discover

I gather insights about your target audience, competitors and market trends. This forms the foundation for ideation.

Define

Together we craft user personas, map customer journeys and frame hypotheses about the most valuable features to test.

Plan

I translate insights into a strategic roadmap, laying out phases of development and validation, aligned with your resources and timeline.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

Founders, product leads and early‑stage teams who need to shape a compelling product vision before investing heavily in development.

Whether you’re exploring a new venture or repositioning an existing product, I ensure your strategy is grounded in evidence and clarity.

Kill bad ideas fast: the 5-step AI validation framework for founders

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to shape your product vision?

Schedule a 30‑minute call to explore how a focused ideation and strategy phase can set your AI‑powered product up for success., or get in touch another way.