Most founders overspend on the wrong MVP.
In 15 minutes I’ll help you cut through the noise and map the next step to a leaner build.
Not ready yet? Get the free MVP Cost Clarity Toolkit


You’ve got a killer product idea but…

Deep dive on features,scope and risks.

Roadmap realistic cost ranges (no-code, freelancer, agency).
Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.
Co-founder at CLIQ
Working with Martin has been fantastic … felt like a part of our team from the start – they’ve challenged us to help make sure our thinking is bullet-proof, they’ve flexed when we needed extra help and support and they’ve made the whole thing feel like fun too.
Director at Talk It Out

20+ years building businesses
I help non-technical founders avoid overspending on MVP builds by using my 20+ years of experince in building digital products.
Having worked with hundreds of startups, I've seen the same costly mistakes repeated over and over. My mission is to help you skip the expensive learning curve and build something your users actually want.
Early-stage founders who want to build an MVP but feel unclear on scope, costs and next steps. It’s designed for non-technical founders, solo founders or small founding teams who need clarity before committing budget.
The session runs for 2–3 hours. It’s delivered live over Zoom using Miro and I do the detailed costing and feature sizing offline afterwards.
You’ll receive a full funding-ready report that includes:
Your MVP goals and success criteria
Competitor insights
User journeys and flows
Prioritised feature breakdown (Must/Should/Could/Won’t)
Roadmap and timeline
Cost comparisons across delivery models (agency, freelancer, nearshore, offshore)
Feasibility and risks
Recommended technology approach
The workshop is £600 payable when you book via Calendly.
Yes. After the workshop you can choose:
£1,000 Prototype → no-code demo for investors or user testing
Functional Build → lean v1 with core features
Or I can act as Product Owner to help you brief and manage agencies/freelancers
Book your free 15-minute call today and discover how to build smarter, not harder.

Not ready to book a call?
Most founders overspend £20k+ building features no one needs.
This free Toolkit shows you how to avoid the mistakes that kill 80% of MVPs
Download it now and start planning your MVP with clarity.