Scale Smarter, Not Bigger - Download The Lean AI Startup Playbook
A practical guide to building a capital-efficient startups using AI, lean teams and rapid validation.
Build More with Less
Maximise output using small senior teams and AI.
Build more with less
Leverage small teams augmented by AI tools to achieve an outsized, high-quality output without bloating your budget.
Validate before you burn
Implement continuous co-creation and early-adopter loops to ensure your product solves real user problems.
Ship faster on modern rails
Ship faster on modern rails Utilise MCP, vibe-coding and heavy automation to drastically reduce time-to-market.
Who it’s for
Founders aiming for one-and-done to profitability.
Small Teams wanting to move faster than bloated orgs.
Builders using AI as a teammate across support, ops, sales and content.
Hear from our happy clients
Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.
Nicola Gunby
Co-founder at CLIQ
Working with Martin has been fantastic … felt like a part of our team from the start – they’ve challenged us to help make sure our thinking is bullet-proof, they’ve flexed when we needed extra help and support and they’ve made the whole thing feel like fun too.
Ross Faulkner
Director at Talk It Out
Martin Sandhu
20+ years building businesses
Why work with me?
I help businesses avoid the crippling overspend by using my 20+ years of experince in building digital products.
My mission is to help you adopt the Lean AI Playbook: a system designed to multiply the output of small teams. We will skip the expensive learning curve, validate fast and focus only on building a profitable business.
Frequently asked questions
The playbook is designed primarily for non-technical founders and small teams who need a clear, lean strategy to leverage AI without large development budgets.
MCP (Minimum Composable Product) is a leaner version of an MVP, focused on core, scalable components. Vibe-coding refers to using AI/no-code tools to quickly build and test concepts based on a market ‘vibe’ or trend.
My core focus is strategic consulting to help teams build AI-first, capital-efficient products. This can range from the initial Workshops to acting as a Technical Lead to manage your build, ensuring you leverage AI effectively without overspending.
Or get your free MVP Cost Clarity Toolkit
Most teams overspend £20k+ building features no one needs.
This free Toolkit shows you how to avoid the mistakes that kill 80% of MVPs
Download it now and start planning your MVP with clarity.
