Digital growth and automation

System & process optimisation

Auditing existing tools and processes to streamline operations, reduce inefficiencies, and enable faster, smarter business growth.

Why it matters

Growth doesn’t come from doing more — it comes from doing things better.

Many businesses scale with outdated systems, duplicated tools, and messy workflows that slow everything down. The result? Bottlenecks, rising costs, and frustrated teams.

I help identify what’s working, what’s broken, and what needs to change. By auditing your tools, workflows, and team processes, I uncover opportunities to simplify, automate, and optimise — giving you a stronger foundation to grow without the chaos.

What I offer

I help you build smarter systems that grow with your business.

Process audits & workflow mapping

I assess your current operations to identify inefficiencies, bottlenecks, and manual tasks slowing you down.

Tool rationalisation & tech stack review

I review your systems, eliminate unnecessary tools, and recommend better-fitting platforms to reduce cost and complexity.

Optimisation playbooks & handover

I create clear, practical playbooks to help your team adopt improved processes — enabling long-term efficiency and growth.

My process

A practical, structured approach to streamlining your operations.

Review

I audit your tools, workflows, and operations — identifying friction points, overlaps, and missed opportunities.

Refine

I design more efficient systems — reworking or replacing processes and tools to support your business goals more effectively.

Embed

I help implement the changes with documentation, training, or direct support — ensuring your team is confident and ready to move forward.

Martin has been amazing in the early stages of our business to help to bring us to market. His experience and knowledge within the start-up world has been so beneficial to ensure that we are on the right track.

Nicola Gunby

Co-founder at CLIQ

Who I work with

I’ve supported startups, scale-ups, and digital product teams to plan and execute high-performing products.

If you're building something new — or looking to re-ignite growth — I can help.

Recent blogs

Insights

Stay ahead of the curve with fresh thinking from the field.

Martin has some incredible offerings, which are easy to understand and deliver exactly what they say on the tin … well executed, professionally managed and yielded results which have been a transformational step for two separate start-ups.

Paul Saxton

Co-Founder & CTO at 5Y

Contact

Book a call

Ready to take your product to market with clarity and confidence?

Book a 30-minute call to explore how I can help you launch, grow, or reposition your product with impact, or get in touch another way.